PRIVACY POLICY

Effective Date: 12th, 2024

Welcome to Actuality. This Privacy Policy explains how Actuality, Inc. (“Actuality”, “we”, “us”, “our”) collects, uses, shares, and protects your personal information when you use our website, platform, and related services (“Services”). By using our Services, you agree to the terms outlined in this Privacy Policy.

1. INFORMATION WE COLLECT

We collect the following types of information to provide and improve our Services:

a. Information You Provide Directly:

• Account Information: Name, email address, phone number, company name, job title, and payment details.
• Content: Documents, data, and materials you upload or submit when using our platform.
• Communications: Records of your interactions with our support team or feedback you provide.

b. Information Collected Automatically:

• Usage Data: Information about how you interact with our platform, such as IP addresses, browser type, pages visited, and timestamps.
• Device Information: Data about the device you use to access our Services, including hardware model, operating system, and unique device identifiers.
• Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to collect information about your usage patterns and preferences. Cookies are retained for a period of up to 12 months, and users can manage cookie settings through their browser preferences.

c. Information from Third Parties:

• Third-Party Integrations: If you integrate third-party tools (e.g., Procore, Revit), we may collect data from those platforms in accordance with their privacy policies.

2. HOW WE USE YOUR INFORMATION

We use the information we collect for the following purposes:

• To provide, operate, and improve our Services.
• To personalize user experiences and deliver tailored content.
• To process transactions and manage subscriptions.
• To communicate with you regarding updates, support, and promotional materials (with opt-out options).
• To ensure the security and integrity of our platform.
• To comply with legal obligations and resolve disputes.
• Legal Basis for Processing: We process your personal data based on your consent, to fulfill contractual obligations, to comply with legal requirements, or to pursue our legitimate business interests.

3. HOW WE SHARE YOUR INFORMATION

We do not sell your personal information. We may share your information with:

• Service Providers: Third-party vendors who assist with payment processing, data storage, and analytics.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred.
• Legal Obligations: When required by law, such as in response to a subpoena or legal process.
• With Your Consent: When you provide explicit consent to share specific information.
• Third-Party Analytics and Advertising: We use third-party analytics tools to understand how our platform is used and improve performance. These tools may collect anonymized information about your interactions with our services.

4. DATA RETENTION

We retain your information for as long as necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required by law. After this period, we securely delete or anonymize your data.

5. DATA SECURITY

We implement technical and organizational measures to protect your personal information from unauthorized access, loss, or misuse. This includes using industry-standard encryption methods such as SSL/TLS for data transmission and encrypting sensitive data at rest. However, no method of transmission over the internet or electronic storage is completely secure. We encourage you to use strong passwords and take precautions when sharing sensitive information.

In the event of a data breach that affects your personal information, we will notify you within 72 hours in accordance with applicable laws, detailing the nature of the breach and steps taken to mitigate its effects.

6. YOUR RIGHTS AND CHOICES

Depending on your jurisdiction, you may have the following rights regarding your personal data:

• Access: Request a copy of your personal data.
• Correction: Update or correct inaccurate information.
• Deletion: Request deletion of your personal data under certain circumstances.
• Objection: Object to our processing of your data for specific purposes, such as marketing.
• Data Portability: Request a copy of your data in a structured, machine-readable format.
• Lodge a Complaint: If you believe your data rights have been violated, you may file a complaint with your local data protection authority.

Do Not Track (DNT) Signals: Our Services do not respond to "Do Not Track" signals from browsers. You can manage tracking preferences through your browser settings.

Automated Decision-Making and Profiling: Our platform may use automated decision-making processes to personalize your experience or optimize services. You have the right to request human intervention or opt-out of such profiling where applicable.

To exercise these rights, contact us at hello@actuality.live. We will respond to your request in accordance with applicable laws.

7. INTERNATIONAL DATA TRANSFERS

Actuality is a Delaware C-Corp with operations that may involve transferring your information to countries outside your jurisdiction, including the United States. We ensure appropriate safeguards, such as Standard Contractual Clauses and compliance with relevant international data protection laws, to protect your data during such transfers.

8. CHILDREN'S PRIVACY

Our Services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from children. If you believe we have inadvertently collected data from a minor, please contact us at hello@actuality.live and we will take steps to delete such information.

9. CALIFORNIA CONSUMER PRIVACY ACT (CCPA) RIGHTS

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA), including the right to:

• Request disclosure of the categories and specific pieces of personal information we collect.
• Request deletion of your personal information.
• Opt out of the sale of your personal information.

To exercise these rights, please contact us at hello@actuality.live.

10. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy periodically. When we make significant changes, we will notify you by posting the updated policy on our website and updating the "Effective Date." Continued use of our Services after such updates constitutes acceptance of the changes.

11. CONTACT US

For inquiries regarding these Terms, contact us at hello@actuality.live.